In this episode, Pete walks us through his journey from running a services agency to launching native apps like DoPricer and DoCurrencies on the HubSpot marketplace. Along the way, he breaks down the critical tech shifts that changed the game—like the introduction of UI extensions—and why app billing was a problem begging for a smarter solution.

Pete shares:

✅ How DoPricer and DoCurrencies came to life

✅ The power of building inside HubSpot with UI extensions

✅ Why the “Do” series of apps solve real problems for small agencies

✅ The difference between native apps and integrations

If you’re a HubSpot app builder or curious about turning your agency into a product company, this is your masterclass.

Connect with us!

🔗 hapily: https://hapily.com

🔗 Dax Miller: https://www.linkedin.com/in/daxamion/

🔗 Max Cohen: https://www.linkedin.com/in/maxjacobcohen/

🔗 HubDo: https://www.hubdo.com/

🔗 Pete Nicholls: https://www.linkedin.com/in/penichol/

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