Paul Sullivan, the founder of Arise GTM, joins the built hapily podcast to break down his unique ARISE methodology and how he’s revolutionizing go-to-market (GTM) strategy using AI. In this episode, Paul shares his journey—from finance to tech entrepreneurship—and gives us a sneak peek into his AI-driven HubSpot app designed to optimize GTM strategies.

👉 Topics covered in this episode:
✅ The Arise methodology: Assess, Research, Ideate, Strategize, Execute
✅ AI’s role in GTM and how HubSpot users can leverage it
✅ The power of productizing services for B2B success
✅ Why he wrote a book in 90 days and how it’s shaping the industry
✅ His take on Breeze AI, enrichment, and the HubSpot ecosystem

🚀 Don't miss this deep dive into AI, GTM strategy, and HubSpot innovation!

🔗 Paul's Book: https://rb.gy/6vmmv4
🔗 Connect with Paul: https://www.linkedin.com/in/paulsullivan6/
🔗 https://hapily.com
🔗 https://www.linkedin.com/in/daxamion/
🔗 https://www.linkedin.com/in/maxjacobcohen/

🔔 Subscribe for more insights on AI, HubSpot, and GTM strategies!

#AriseGTM #HubSpot #AI #GoToMarket #B2BMarketing #PaulSullivan #BuiltHapily #SaaS #MarketingAutomation #InboundMarketing #HubSpotApps #AIinBusiness #StartupGrowth