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How do you lead a billion-dollar industry while feeding cattle on the weekend? Meet Doug Roxburgh, the newly elected Chair of Alberta Beef Producers.

From his humble beginnings as a first-generation cattle producer to his deep dive into the world of "cattle politics," Doug shares his passion for the beef industry, the challenges ahead, and his bold vision for Alberta's producers.

Host Kara Mastel guides us through a wide-ranging conversation on everything from tariffs and trade to weather outlooks, business risk management, and the importance of strong communication.

Whether you're deep in the industry or just beef-curious, this episode offers a rare inside look at leadership on the frontlines of Alberta agriculture.

Listen For:

07:15 – Fixing the communication gap

15:04 – Wildlife and regional farming realities

20:48 – Navigating tariffs and global uncertainty

22:46 – Weather warnings and risk management tools

26:15 – Doug’s message to producers: Get involved and stay informed

GUEST: Doug Roxburgh

Doug Roxburgh is the Chair on the Board of Directors for Alberta Beef Producers. He resides near Rimbey, Alberta, with his wife, where they manage a first-generation cattle farm. They are involved in backgrounding their calves, marketing bulls and females, and raising commercial bread heifers. Doug also works as a senior nutrition consultant, assisting producers in creating year-round nutritional plans.

CONNECT WITH HOST: KARA MASTEL

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