In this episode of The Boost, host Greg Rollett sits down with Eric Schechter, cofounder of GiddyUp and President of Grommet, to unveil the groundbreaking affiliate program designed to put publishers first.

Eric shares his extensive experience in the affiliate and performance marketing space and dives deep into what makes Grommet’s affiliate program a game-changer for publishers, brands, and shoppers alike. From curated product selections to unmatched commission structures, this program sets a new standard for affiliate partnerships.

Together, Greg and Eric explore key topics such as:

• The shift from traditional affiliate programs to publisher-first models.

• Why trust, community, and product quality are essential for publishers.

• How Grommet’s program offers 20% shopper discounts and 20% affiliate payouts.

• Strategies for product discoverability and aligning with publisher values.

• What sets Grommet apart as a platform for innovative, small-business products.

Packed with valuable insights and actionable advice, this episode is a must-listen for publishers, affiliates, and marketers aiming to maximize revenue while supporting independent makers.

What You’ll Learn:

• How Grommet’s curated approach builds trust with publishers and shoppers.

• Why high commissions and shopper incentives are the future of affiliate marketing.

• The importance of discoverability and product alignment for publishers.

• Key takeaways from building an affiliate program that prioritizes partnerships.

Timestamps:

0:00 – Intro and Affiliate Summit West details

3:30 – Meet Eric Schechter and the launch of Grommet’s affiliate program

10:20 – How publishers differ from media buyers and what they need

18:45 – The role of trust and community in affiliate success

26:50 – Why Grommet vets every product for quality and innovation

36:10 – Shopper discounts and publisher payouts: A win-win model

43:25 – Discoverability: Helping publishers find the perfect products

50:15 – How to get started with Grommet’s affiliate program

About The Boost:

The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business.

Presented by:

The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliates

Affiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!)

Follow Greg Rollett:

LinkedIn: https://www.linkedin.com/in/gregrollett

X: https://x.com/gregrollett