In this episode of The Boost, host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025.
Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’s algorithm updates to the rapid rise of AI and traffic diversification. Together, Greg and Tye tackle key topics such as:

•The seismic shifts in Google search traffic and how publishers can adapt.

•Why trust and authenticity are the new cornerstones of affiliate marketing success.

•How AI tools are revolutionizing workflows and boosting efficiency.

•Strategies to diversify traffic sources and mitigate risks.

•Predictions for 2025: Will it be an up year or down year for affiliates?

Packed with actionable advice and real-world examples, this episode will equip publishers, affiliates, and marketers with the tools they need to thrive in 2025.

What You’ll Learn:

•Why Google’s updates are reshaping publisher strategies.

•How to use AI to enhance your marketing workflow.

•The importance of building trust and authenticity in your audience.

•Where to diversify traffic for sustainable growth.

•Insights on how the affiliate space will evolve in 2025.

Timestamps:

0:00 – Introduction and Affiliate Summit West details

3:20 – Meet Tye DeGrange and his insights on affiliate marketing

8:15 – The state of Google search traffic: What’s next?

14:30 – The shift to trust and authenticity in publishing

21:45 – How AI is changing marketing workflows

30:10 – Diversifying traffic: Key opportunities for 2025

38:25 – Predictions for 2025: Optimism or caution?

42:50 – Round Barn Labs and the RBL Flywheel Newsletter

About The Boost:

The Boost is your go-to podcast for publishers, marketers, and media professionals looking to elevate their business through content, community, and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, the show features top industry leaders sharing actionable insights to help you grow your business.

Presented by:

The Grommet – Discover innovative products and earn 20% per sale as an affiliate: https://thegrommet.com/affiliates

Affiliate Summit West 2025 – Join the biggest affiliate marketing event in Las Vegas: https://www.affiliatesummit.com/west (Use code BOOST15 for 15% off!)

Connect with Tye DeGrange:

Newsletter: RBL Flywheel Newsletter - https://the-flywheel.beehiiv.com/

LinkedIn: https://www.linkedin.com/in/tyedegrange

Follow Greg Rollett:

LinkedIn: https://www.linkedin.com/in/gregrollett

X: https://x.com/gregrollett

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