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Growing a global brand with real-time customer insights—delight in every byte
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The leading sweet snack brand has been satisfying taste buds for over 115 years, and now they’re doing it better than ever with real-time data that reflects the market’s appetite.
Dive into the meaning and power of real-time insights and find out why iconic candymaker Ferrara, along with Digital and Growth, believe achieving it matters to the entire business.
Tamara McCleary, CEO of Thulium, welcomes Mustafa Mustafa, senior director of Analytics and Technical Shared Service at Ferrara, and Cyril Coste, founder and executive coach at Digital and Growth, to explore the meaning and value of real-time customer insights.
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