Stop Sending Swag: Sara Hardwick On Strategic Gifting That Builds Loyalty | The Better Than Rich Show Ep. 217 The Better Than Rich Show podcast

In this powerful episode, Sara Hardwick joins Mike Abramowitz to share how service professionals, tradespeople, and entrepreneurs can grow their business by giving without expectations.

As a leader at GIFT·OLOGY, Sara walks us through the real strategy behind business gifting — and why it has nothing to do with promotional merchandise or thank-you baskets.

You’ll discover:

Why timing your gift matters more than what you give
The "harmless starter" framework for reconnecting with past clients
How handwritten notes outperform high-end items
The psychology behind off-cycle generosity
How to be referred (without it getting awkward)

Whether you're a contractor, consultant, or relationship-based service provider, this episode is your new blueprint for growth through generosity.

Chapters:

00:00:00 - Why Giving First Wins Big
00:00:52 - Welcome to the Relationship-First Business Show
00:01:08 - Honoring a Legacy: John Ruhlin & GIFT·OLOGY
00:02:03 - How Sara Found Her Calling in GIFT·OLOGY
00:06:08 - Gifting That Moves the Needle
00:13:00 - Turning Referral Partners into Raving Fans
00:16:36 - Follow-Ups That Don’t Feel Forced
00:19:25 - Real-World Referral Wins You Can Steal
00:25:07 - Quickfire Gifting Ideas That Actually Land
00:25:42 - Business Isn’t Built on Swag
00:27:43 - When to Gift, How to Wow
00:29:15 - Inside the Rich Membership Magic
00:31:20 - How to Systemize Relationship-Building
00:32:54 - Build a Referral System Without Being Salesy
00:37:41 - Start Here: The Harmless Starter Script
00:40:16 - Ask This Before You Pitch Referrals
00:42:46 - One Final Shift That Changes Everything

Resources Mentioned:

Giftology by John Ruhlin

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Stop Sending Swag: Sara Hardwick on Strategic Gifting That Builds Loyalty | The Better Than Rich Show Ep. 217