About the Guest

Dr. Jon Finn is a renowned expert in performance psychology, leadership, and behaviour change. With over 20 years of experience working across elite sport, education, and business, Jon is the founder of the award-winning Tougher Minds consultancy and author of the best-selling books The Habit Mechanic and Train Your Brain for the AI Revolution.

Drawing on cutting-edge neuroscience and behavioural science, Jon helps individuals and organisations build sustainable habits, boost productivity, and thrive under pressure. His pioneering work focuses on developing "habit mechanics" a practical framework that empowers people to better understand their brains, change unhelpful behaviours, and unlock peak performance.

Through his extensive work with C-suite leaders, educators, elite athletes, and global businesses, Jon has positioned himself at the forefront of brain-based leadership and AI-readiness. His mission is clear: to future-proof people and organisations by helping them cultivate brain state intelligence and create cultures that support elite cognitive performance in a rapidly evolving world.

This Episode Covers

• The Power of Learning: Jon reflects on his own journey from struggling academically to becoming an expert in how people learn, adapt, and perform under pressure.
• What Makes or Breaks Performance: From professional sport to business, Jon explains why psychology and habit formation are more critical than talent or knowledge alone.
• Understanding Brain States: Discover the “three brain states” framework—recharge, medium charge, and high charge—and how balancing them is the key to health, happiness, and high performance.
• Brains Before Bots: As AI reshapes the workforce, Jon argues that your biggest asset isn’t your tech—it’s your people’s habits. Businesses must invest in helping their teams become AI-proof.
• The Habit Mechanic Framework: Learn how simple, science-based routines can radically improve sleep, stress, focus, and leadership.
• Why Knowing Isn’t Doing: We all know what we should do, but Jon shares how to actually make those changes stick.
• The Future of Work: From upskilling to creating brain-smart cultures, Jon lays out a roadmap for how leaders can help their organisations thrive through the AI transformation.

• Website: Tougher Minds
• Free resources: Train Your Brain for the AI Revolution
• Books: The Habit Mechanic
• Social Media: LinkedIn