))
The SaaS Shift: Strategies for Future Proofing Your Agency with John Readman
Manage episode 494515410 series 3581292
About the Guest
John Readman is a trailblazing entrepreneur and CEO with over 20 years of experience in digital marketing, martech, and scaling SaaS and agency businesses. As the founder of Modo25 and creator of ASK BOSCO, John is revolutionising how brands and agencies harness performance data to drive sales and optimise ad spend.
Having worked with global giants like ASOS, Pepsi, BMW, Superdry, Honda, HP, Toyota, and Vistaprint, John has a proven track record of helping businesses amplify their online presence and e-commerce performance. His visionary leadership and commitment to innovation are at the heart of Modo25’s mission to reshape the digital marketing landscape.
John pivoted from owning an agency to creating a SaaS product to address inefficiencies in client reporting and media planning, leveraging his experience in scaling agencies. He developed ASK BOSCO, an AI-driven analytics platform, to provide brands and agencies with actionable insights, benchmarking, and forecasting tools, ultimately enabling smarter growth strategies and better data utilisation.
Dynamic and forward-thinking, John combines strategic expertise with a relentless drive to deliver results, cementing his reputation as a leader in marketing technology and performance-driven solutions.
This Episode Covers
Simplify Complex Topics: When approaching overwhelming subjects like digital marketing or SaaS (Software as a Service), breaking them down into simpler, more approachable ideas can make them easier to understand and implement.
Transitioning Business Models: Moving from a traditional agency model to creating scalable software products can be challenging but offers opportunities for innovation and growth. Success requires careful planning and execution.
Harnessing AI for Analytics: Artificial intelligence can transform business analytics by connecting various data points, providing competitive benchmarking, and optimising spending strategies for better decision-making.
Prioritise Workplace Culture: Fostering a people-focused environment contributes to business success. Creating an exceptional workplace can improve employee satisfaction and attract top talent.
Leveraging Collaborations: Building strong partnerships or collaborations can provide crucial support, whether financial backing, expertise, or shared vision, to help achieve strategic business goals.
Integrating Passion with Work: Combining personal interests with professional goals can lead to fulfilling projects that align purpose and profit, like charitable endeavors or activities that build meaningful connections.
- R&D enquiries: Head here
Links:
116 episodes
Share
