Companies are beginning to realize a hard truth about AI, namely that making a significant investment building flashy AI prototypes is easy, but creating measurable business value (i.e. a profit) is not! 80% of companies report using the latest GenAI and the same percentage have reported no significant gains in topline or bottom-line performance. This is according to a new report from McKinsey titled “Beyond the Hype: Unlocking Value from the AI Revolution.” This report details four common pain points and offers three case studies with potential strategies to help improve ROI. This is Part 4 in a 4-part series on AI profitability. A link to the McKinsey report is included below.

Link: Generative AI has ignited a wave of enthusiasm and investment. | McKinsey