We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow. They explore: - How to build empathy and credibility through every touchpoint - Why timing and tone matter as much as your CTA - And how to blend automation with authenticity in 2025. From real-world examples to a five-email nurture framework, you’ll learn how to create sequences that educate, engage, and convert without sounding robotic. RESOURCES FROM THIS EPISODE: [eBook] Podcasting for B2B Growth: https://leadg2.thecenterforsalesstrategy.com/podcasting-for-b2b-growth Crafting a Compelling B2B Podcast: https://leadg2.thecenterforsalesstrategy.com/blog/crafting-a-compelling-b2b-podcast-from-concept-to-launch Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/