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Go High, Go Low – Adjusting Your Sales Conversation
MP3•Episode home
Manage episode 513518791 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. As a seller, you need to communicate effectively with people throughout an organization - both on the economic and technical levels. That means adjusting your sales conversation to what’s relevant to the individual in front of you. In this episode, John Kaplan shares insights that will allow you to swiftly adapt to any type of sales conversation. He gives advice to help you:
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
- Prepare for conversations at the executive table.
- Manage meetings wherein both technical and business buyers are present.
- Overcome Seller Deficit Disorder.
- Use the Mantra framework to narrate a story that every decision-maker involved in your deal can get behind.
Here are some additional resources:
- Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
- Ascender Sales Topics - Positioning Yourself against the Competition
- Ascender Course: Getting to the Economic Buyer
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
350 episodes
MP3•Episode home
Manage episode 513518791 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. As a seller, you need to communicate effectively with people throughout an organization - both on the economic and technical levels. That means adjusting your sales conversation to what’s relevant to the individual in front of you. In this episode, John Kaplan shares insights that will allow you to swiftly adapt to any type of sales conversation. He gives advice to help you:
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
- Prepare for conversations at the executive table.
- Manage meetings wherein both technical and business buyers are present.
- Overcome Seller Deficit Disorder.
- Use the Mantra framework to narrate a story that every decision-maker involved in your deal can get behind.
Here are some additional resources:
- Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
- Ascender Sales Topics - Positioning Yourself against the Competition
- Ascender Course: Getting to the Economic Buyer
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
350 episodes
All episodes
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