Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Go High, Go Low – Adjusting Your Sales Conversation
MP3•Episode home
Manage episode 513518791 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. As a seller, you need to communicate effectively with people throughout an organization - both on the economic and technical levels. That means adjusting your sales conversation to what’s relevant to the individual in front of you. In this episode, John Kaplan shares insights that will allow you to swiftly adapt to any type of sales conversation. He gives advice to help you:
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
- Prepare for conversations at the executive table.
- Manage meetings wherein both technical and business buyers are present.
- Overcome Seller Deficit Disorder.
- Use the Mantra framework to narrate a story that every decision-maker involved in your deal can get behind.
Here are some additional resources:
- Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
- Ascender Sales Topics - Positioning Yourself against the Competition
- Ascender Course: Getting to the Economic Buyer
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
350 episodes
MP3•Episode home
Manage episode 513518791 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. As a seller, you need to communicate effectively with people throughout an organization - both on the economic and technical levels. That means adjusting your sales conversation to what’s relevant to the individual in front of you. In this episode, John Kaplan shares insights that will allow you to swiftly adapt to any type of sales conversation. He gives advice to help you:
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
- Prepare for conversations at the executive table.
- Manage meetings wherein both technical and business buyers are present.
- Overcome Seller Deficit Disorder.
- Use the Mantra framework to narrate a story that every decision-maker involved in your deal can get behind.
Here are some additional resources:
- Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison
- Ascender Sales Topics - Positioning Yourself against the Competition
- Ascender Course: Getting to the Economic Buyer
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
350 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.