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Secrets to Building Insanely Engaging Online Communities
Manage episode 512580689 series 3421466
đ Work With Me - https://datadrivenmarketing.co/done-for-you
Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead.
In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their audience.
Shah also talks about the consistency problem every course creator faces: "We'd run a campaign and bring in 50 grand. Do it again, pretty good. Third time? Not so much."
If you're running a membership or selling courses, this one's packed with real numbers and tactics you can use.
Check out Hey Lady: https://www.heylady.io/
Connect with Emma and Shah:
Emma on LinkedIn: https://www.linkedin.com/in/emmajakobi/
Shah on LinkedIn: https://www.linkedin.com/in/shahturner/
đ¤ Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
Chapters
1. From YouTube Burnout to Hey Lady (00:00:00)
2. Why Build a Custom Platform (00:02:10)
3. Community as the Product (00:04:30)
4. Member-led Practice and Coaching (00:07:40)
5. Owning English Through Contribution (00:10:15)
6. Leveraging a 6M-Sub Channel (00:12:40)
7. Paid Ads, Targeting, and CAC (00:16:20)
8. The Consistency Problem (00:20:05)
9. Webinar Economics and Drop-offs (00:23:00)
10. Ditching Webinars for Bundled Offers (00:27:20)
11. Creative Fatigue and Meta Volatility (00:30:10)
12. Set-and-Forget Is a Myth (00:33:20)
13. Refreshing Offers Without New Products (00:36:20)
14. Simplifying to One Core Offer (00:39:20)
15. Onboarding Gap in Language Learning (00:42:00)
16. Seven-Day Trial and Magic Numbers (00:45:10)
17. Engagement-Based Trials Over Time-Based (00:49:10)
18. Quiz Nurtures and Single Path (00:52:00)
19. Packaging the Same Value for Many Intents (00:54:40)
197 episodes
Manage episode 512580689 series 3421466
đ Work With Me - https://datadrivenmarketing.co/done-for-you
Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead.
In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their audience.
Shah also talks about the consistency problem every course creator faces: "We'd run a campaign and bring in 50 grand. Do it again, pretty good. Third time? Not so much."
If you're running a membership or selling courses, this one's packed with real numbers and tactics you can use.
Check out Hey Lady: https://www.heylady.io/
Connect with Emma and Shah:
Emma on LinkedIn: https://www.linkedin.com/in/emmajakobi/
Shah on LinkedIn: https://www.linkedin.com/in/shahturner/
đ¤ Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
Chapters
1. From YouTube Burnout to Hey Lady (00:00:00)
2. Why Build a Custom Platform (00:02:10)
3. Community as the Product (00:04:30)
4. Member-led Practice and Coaching (00:07:40)
5. Owning English Through Contribution (00:10:15)
6. Leveraging a 6M-Sub Channel (00:12:40)
7. Paid Ads, Targeting, and CAC (00:16:20)
8. The Consistency Problem (00:20:05)
9. Webinar Economics and Drop-offs (00:23:00)
10. Ditching Webinars for Bundled Offers (00:27:20)
11. Creative Fatigue and Meta Volatility (00:30:10)
12. Set-and-Forget Is a Myth (00:33:20)
13. Refreshing Offers Without New Products (00:36:20)
14. Simplifying to One Core Offer (00:39:20)
15. Onboarding Gap in Language Learning (00:42:00)
16. Seven-Day Trial and Magic Numbers (00:45:10)
17. Engagement-Based Trials Over Time-Based (00:49:10)
18. Quiz Nurtures and Single Path (00:52:00)
19. Packaging the Same Value for Many Intents (00:54:40)
197 episodes
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