How To Build An Audience That Actually Buys

The Art of Selling Online Courses

Content provided by John Ainsworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Ainsworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

26d ago 34:08

MP3•Episode home

Send us a text

🚀 Work With Me - https://datadrivenmarketing.co/done-for-you
Most people build audiences that just consume content. They get thousands of followers but barely make any sales.
Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy again.
In this episode, Sinem breaks down how she helps coaches and consultants turn their expertise into courses and high-ticket programs - starting with offers as low as $50.
We dive into why your past buyers are your most valuable asset and how to nurture them properly. Sinem shares the confidence issue that stops most people from selling high-ticket offers, and why some clients explicitly DON'T want your course and will actually pay more for less content. She also explains how to get inbound leads through content instead of cold outreach, and the strategy behind building a multi-tier business from low-ticket to $5k+ coaching.
If you're creating content but struggling to convert your audience into paying customers, this one's for you.
🔗 https://writebuildscale.com
Want help building your sales funnel and email marketing? Book a free strategy session: https://datadrivenmarketing.co/survey
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Chapters

1. Warm Buyers And Lead Signals (00:00:00)

2. Show Intro And Guest Background (00:00:47)

3. Who They Help And Core Problems (00:02:06)

4. Offers: Mini-Courses To High Ticket (00:03:16)

5. Audience Building Via Writing Platforms (00:04:13)

6. Why Writing Attracts Their Demographic (00:06:06)

7. Two Paths To Selling Courses (00:07:41)

8. The Case For High-Ticket Offers (00:09:05)

9. Pricing Nerves And Value Articulation (00:11:19)

10. Why Clients Pay For Access And Accountability (00:13:20)

11. Designing Programs For Different Learners (00:15:06)

12. How They Sell: Emails, Webinars, DMs (00:16:58)

13. Filtering Inbound Leads Efficiently (00:18:29)

14. Revenue Mix: Launches, VIP Upgrades (00:20:02)

15. 80/20 And The Espresso Machine Rule (00:21:38)

16. Buyers Buy Again: Trust Compounds (00:23:19)

17. Improving Evergreen Funnels (00:24:33)

18. Live Vs Evergreen Webinar Performance (00:26:03)

19. Why Evergreen Complements Launches (00:27:36)

20. Where To Find The Guest (00:29:07)

201 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Marketing #John Ainsworth