In the competitive landscape of renewable energy startups, seamless Human/Machine Interfaces (HMI) cannot be overstated. In this podcast, I'll showcase how poor user experience can negatively affect business outcomes. I'll also further present why a data-driven, strategic approach to HMI development is critical for operational efficiency and customer satisfaction. Join me as I explore the actual cost of bad UX and how committing to rapid iterations can help avoid these pitfalls, ultimately enhancing product experience through valuable user feedback.