Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Disconnect Between Leads and Revenue
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Manage episode 501950643 series 2662701
Content provided by Chad Burmeister. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Burmeister or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnigan, a virtual CMO and expert in leveraging AI for marketing. They discuss the evolution of marketing pods, the disconnect between leads and revenue, and how AI is transforming the customer journey. Mark shares insights on the importance of personalization, value exchange, and the ethical considerations surrounding AI usage. The conversation emphasizes the need for a balance between automation and human oversight in marketing strategies. Takeaways AI is revolutionizing the customer journey by enabling better personalization. There is often a disconnect between the number of leads generated and actual revenue. Investing in qualified leads does not always guarantee a return on investment. Personalization at scale is essential for effective marketing. Value exchange is crucial for engaging customers and driving conversions. Content creation should be diverse, including video, audio, and written formats. Balancing automation with personalization is key to successful marketing. Ethical considerations in AI usage are critical for responsible marketing. Understanding the market and customer needs is essential for effective marketing strategies. AI tools require human oversight to ensure quality and relevance. Chapters 00:00 Introduction to Marketing Pods and AI 02:17 The Disconnect Between Leads and Revenue 04:58 AI's Impact on the Customer Journey 08:18 Leveraging AI in Marketing Case Studies 11:20 The Importance of Value Exchange in Marketing 13:56 Content Creation and Personalization at Scale 18:57 Balancing Automation with Personalization 23:44 Ethical Considerations in AI Usage 36:33 Conclusion and Resources The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies. 👉 Visit www.SDR.ai/intro to unlock your direct line.
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233 episodes
MP3•Episode home
Manage episode 501950643 series 2662701
Content provided by Chad Burmeister. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Burmeister or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnigan, a virtual CMO and expert in leveraging AI for marketing. They discuss the evolution of marketing pods, the disconnect between leads and revenue, and how AI is transforming the customer journey. Mark shares insights on the importance of personalization, value exchange, and the ethical considerations surrounding AI usage. The conversation emphasizes the need for a balance between automation and human oversight in marketing strategies. Takeaways AI is revolutionizing the customer journey by enabling better personalization. There is often a disconnect between the number of leads generated and actual revenue. Investing in qualified leads does not always guarantee a return on investment. Personalization at scale is essential for effective marketing. Value exchange is crucial for engaging customers and driving conversions. Content creation should be diverse, including video, audio, and written formats. Balancing automation with personalization is key to successful marketing. Ethical considerations in AI usage are critical for responsible marketing. Understanding the market and customer needs is essential for effective marketing strategies. AI tools require human oversight to ensure quality and relevance. Chapters 00:00 Introduction to Marketing Pods and AI 02:17 The Disconnect Between Leads and Revenue 04:58 AI's Impact on the Customer Journey 08:18 Leveraging AI in Marketing Case Studies 11:20 The Importance of Value Exchange in Marketing 13:56 Content Creation and Personalization at Scale 18:57 Balancing Automation with Personalization 23:44 Ethical Considerations in AI Usage 36:33 Conclusion and Resources The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies. 👉 Visit www.SDR.ai/intro to unlock your direct line.
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233 episodes
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