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Creating Messages That Stick with Tamsen Webster

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Manage episode 517806276 series 41616
Content provided by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because, and) and shows us how to craft messages that create not just clicks, but lasting change. If you've been throwing marketing spaghetti at the wall hoping something sticks, this conversation will give you a better approach. https://www.theagentsofchange.com/606 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

  continue reading

610 episodes

Artwork
iconShare
 
Manage episode 517806276 series 41616
Content provided by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because, and) and shows us how to craft messages that create not just clicks, but lasting change. If you've been throwing marketing spaghetti at the wall hoping something sticks, this conversation will give you a better approach. https://www.theagentsofchange.com/606 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

  continue reading

610 episodes

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