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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Exploria pk

lilly william

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The beauty of Pakistan is hidden in the mountains of Norther Areas and that’s the reason our List of Pakistan Tour Packages start from there. In this regions the most popular areas are Hunza and Skardu. The Northern Areas of Pakistan are the only place to look. The Northern Areas, which are tucked away in the gorgeous Himalayas, are a haven for everyone who loves the outdoors, thrills, and history. The beauty of the area, well-liked tourist spots, trip preparation, must-see locations, advent ...
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Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in tho…
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Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisi…
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You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …
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Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…
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Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why …
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Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent ove…
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What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofch…
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Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…
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If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…
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What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful an…
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For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University…
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LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solop…
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You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of thr…
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LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digita…
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Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, k…
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Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantl…
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Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, e…
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When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimizati…
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Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insig…
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I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," an…
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Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filmi…
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Whether you're just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even us…
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Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only …
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Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the …
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We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll…
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