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Ep 47: From Fired to $4M Leads: Phil Bacon on Building a Productized Agency

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Manage episode 495728977 series 3655807
Content provided by Sean Lang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Key Takeaways

  • Fired on a Friday, freelancing by Monday: Phil’s agency journey began after an unexpected dismissal.
  • Early growth came from four key relationships—proof that nurturing a tight referral network can fill an entire pipeline.
  • Retainers + the first official hire were the “this is a real agency now” moment.
  • Standardising services into a product catalogue ended price haggling and let the team quote proposals without Phil’s input.
  • Founder bottlenecks are inevitable; recognising and delegating them is step one in scaling.
  • True “lead problems” often start higher up the funnel—fix awareness and consistency first.
  • Foundations beat gimmicks: streamlined tech stack (Zoho CRM → email, trimmed ad spend, live-chat bot) yielded seven-figure opportunities for a niche B2B client.
  • Niching down to tech & engineering manufacturers keeps positioning razor sharp while still big enough to grow.

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 495728977 series 3655807
Content provided by Sean Lang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Key Takeaways

  • Fired on a Friday, freelancing by Monday: Phil’s agency journey began after an unexpected dismissal.
  • Early growth came from four key relationships—proof that nurturing a tight referral network can fill an entire pipeline.
  • Retainers + the first official hire were the “this is a real agency now” moment.
  • Standardising services into a product catalogue ended price haggling and let the team quote proposals without Phil’s input.
  • Founder bottlenecks are inevitable; recognising and delegating them is step one in scaling.
  • True “lead problems” often start higher up the funnel—fix awareness and consistency first.
  • Foundations beat gimmicks: streamlined tech stack (Zoho CRM → email, trimmed ad spend, live-chat bot) yielded seven-figure opportunities for a niche B2B client.
  • Niching down to tech & engineering manufacturers keeps positioning razor sharp while still big enough to grow.

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

  continue reading

48 episodes

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