It’s the last new episode of 2025—and we’re ending on a high note.

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” again next year.

Katy shares how to:

• Build a real strategic plan (not just a wish list)
• Focus on the right clients (not just more of them)
• Market year-round—even when business is seasonal
• Involve your whole team in shaping what’s next
• Set one audacious goal that drives everything

Whether you're in landscaping, pool design, lighting, or outdoor living, this episode will give you a clear, motivating blueprint to shift from reactive to intentional in 2026.

It’s not about hustling harder. It’s about making smarter moves.

Tune in to start planning for a banner year.