What if growing your business wasn’t about working harder—but working less?

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies.

If you're tired of the grind, buried in busy work, or stuck trying to scale with more effort instead of better systems, this episode is your wake-up call.

We’ll cover:

• Why simplifying is smarter than scaling wide
• How to identify your 20% that drives 80% of your results
• Why delegating isn’t giving up—it’s leveling up
• How to stop selling like a vendor and start leading like a buyer

Whether you're building pergolas, designing luxury outdoor kitchens, or crafting high-end landscapes, this episode will help you stop playing small and start thinking 10X.

Book: https://10xeasierbook.com