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Content provided by Lee-Ann Johnstone - Founder of Affiverse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee-Ann Johnstone - Founder of Affiverse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Scaling Your Affiliate Program Using Content on Performance

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Manage episode 476163399 series 3447425
Content provided by Lee-Ann Johnstone - Founder of Affiverse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee-Ann Johnstone - Founder of Affiverse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.
Key segments of this podcast and where you can tune in to go direct:
[03:19] Understanding CPC vs CPA in affiliate marketing
[13:44] Performance marketing and brand awareness
[18:28] Practical advice for small to medium brands
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Send me a text with your questions

  continue reading

239 episodes

Artwork
iconShare
 
Manage episode 476163399 series 3447425
Content provided by Lee-Ann Johnstone - Founder of Affiverse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee-Ann Johnstone - Founder of Affiverse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.
Key segments of this podcast and where you can tune in to go direct:
[03:19] Understanding CPC vs CPA in affiliate marketing
[13:44] Performance marketing and brand awareness
[18:28] Practical advice for small to medium brands
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Send me a text with your questions

  continue reading

239 episodes

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