Best Lee Ann Johnstone Founder Of Affiverse Podcasts (2025)

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5 Tips for Growing your Affiliate Program in Emerging Markets like LATAM 30:50

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1d ago30:50

30:50

Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire) If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through b…

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The Future is Agentic: How to Prepare for AI in Affiliate Marketing 32:52

8d ago32:52

32:52

Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience If you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin…

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The Power of Building Community Around your Affiliate Program 31:59

15d ago31:59

31:59

If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex di…

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Beyond Google: Navigating the Multi-Channel Search Revolution 31:13

22d ago31:13

31:13

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution. With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers fa…

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Why Human-Centred Marketing Beats Every Algorithm 27:58

29d ago27:58

27:58

In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threaten…

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Affiliate Story: From Side Hustle to Global Publisher Platform 32:32

1M ago32:32

32:32

What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal earl…

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Performance with Purpose: The Next Era of Affiliate Marketing 35:30

1M ago35:30

35:30

In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGaming to e-commerce—Florin shares the hard-won lessons that separate scaling programs from struggling ones.…

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The Secret Formula to High-Impact Content 29:14

2M ago29:14

29:14

What if everything you've been taught about promotional content is backwards? In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you pu…

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The Partnership Playbook: What This Season Taught Us 41:36

2M ago41:36

41:36

After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances. Industry veterans have shared frameworks that actually work in the trenches, not theoretical m…

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The Five Step Flywheel for Growing a Successful Partnership 41:43

2M ago41:43

41:43

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This …

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Data Partnerships: A Blueprint for Affiliate Program Success 35:11

2M ago35:11

35:11

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship managem…

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Creating High-Value Connections: Relationship Mastery for Performance Marketers 34:28

3M ago34:28

34:28

From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good…

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Lessons from Both Sides: Building Stronger Affiliate Relationships 27:17

3M ago27:17

27:17

This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate net…

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Partners, Not Just Payouts: What Really Makes Partnerships Work 33:14

3M ago33:14

33:14

This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving part…

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Trust, Strategy, and Teamwork: The Foundations of Affiliate Success 37:33

3M ago37:33

37:33

From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsb…

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Why Retention Strategies Support Better Partnership Management 38:46

4M ago38:46

38:46

What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your …

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How Smart Brand Owners Win Big With The Right Affiliate Moves 40:18

4M ago40:18

40:18

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships,…

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The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers 34:43

4M ago34:43

34:43

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running…

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Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen 38:30

4M ago38:30

38:30

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generat…

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Building Bulletproof Partnerships: Data, Control, Performance & Scaling 37:14

5M ago37:14

37:14

Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explor…

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Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests 39:29

5M ago39:29

39:29

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demo…

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From Outreach to Outcomes: Building Smarter Affiliate Programs 37:02

5M ago37:02

37:02

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar af…

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Optimising Wellness Affiliate Programs with Trust, Tech & Transparency 34:58

5M ago34:58

34:58

The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as A…

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Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era 32:54

6M ago32:54

32:54

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationshi…

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The 6 Affiliate Wonders That Grow Affiliate Programs 38:13

6M ago38:13

38:13

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies tha…

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Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers 37:50

6M ago37:50

37:50

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every s…

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Performance Meets Precision: Building Stronger Affiliate Campaigns with Data 34:51

6M ago34:51

34:51

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every ang…

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Why Relationships, Not Just Revenue, Drive Affiliate Growth Today 36:40

6M ago36:40

36:40

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insig…

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Affiliate in Totality – Why Data is the Game-Changer 32:23

7M ago32:23

32:23

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage …

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Affiliate Network Strategies Reimagined: Building Better Relationships & Results 32:56

7M ago32:56

32:56

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with acco…

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From Setup to Scale: Growing Affiliate Programs the Right Way 33:32

7M ago33:32

33:32

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-tea…

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Not Just a Moment: Why Affiliate Marketing is Everything 21:30

7M ago21:30

21:30

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of custom…

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Affiliate Trends Unpacked: What We’ve Learned This Season 36:56

8M ago36:56

36:56

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delive…

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How Big Affiliate Programs Keep Growing! 40:17

8M ago40:17

40:17

We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This convers…

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Scaling Your Affiliate Program Using Content on Performance 30:56

8M ago30:56

30:56

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to ac…

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B2B Affiliate Marketing Strategies for Global Growth 31:12

8M ago31:12

31:12

In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creati…

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Navigating Finance Partnerships: Insights from Finder’s Stephen Davis 31:38

9M ago31:38

31:38

In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate ma…

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Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency 31:10

9M ago31:10

31:10

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role o…

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AI for Non-Techies: How to Leverage Automation Without Losing Creativity 34:22

9M ago34:22

34:22

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI pro…

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How CSS Publishers Can Boost Your Affiliate Program Sales 32:26

9M ago32:26

32:26

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolut…

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SEO Volatility & Affiliate Growth: How Publishers Are Adapting 32:16

9M ago32:16

32:16

In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful …

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The Art of Media Buying and How That Fits Into Your Affiliate Program 29:39

10M ago29:39

29:39

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience …

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Simplifying Complex Strategies: Growing an Audience to 25 Million Followers 33:40

10M ago33:40

33:40

In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can tr…

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The Affiliate Marketing Playbook: Key Insights from This Season's Guests 31:18

10M ago31:18

31:18

Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls …

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Adult Affiliate Marketing Strategies 28:22

10M ago28:22

28:22

Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised. In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the uni…

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Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies 41:56

11M ago41:56

41:56

This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales.…

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Secrets to Building Loyal Affiliate & Customer Audiences 36:23

11M ago36:23

36:23

In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to c…

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How To Plan Your Affiliate Growth Strategy For 2025 35:33

11M ago35:33

35:33

Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025. This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosa…

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New Year, New Goals & My 2025 Affiliate Marketing Predictions 15:23

11M ago15:23

15:23

In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025 [08:50] AI and…

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Seasons Greetings & Looking Back on 2024 16:03

12M ago16:03

16:03

This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 hol…