In this episode of the Advertising Forum sponsored by Philo, Mike Laband from Magnite chats with us about streaming television, emphasizing the importance of strategic partnerships, a robust tech stack, and user experience. He highlights how tech agility and collaboration with publishers enhance monetization and creativity in the programmatic space, while busting myths about the limitations of programmatic advertising.

Takeaways

• The streaming landscape has evolved significantly in recent years.

• Strategic partnerships are crucial for success in advertising.

• A good tech stack is essential for effective CTV advertising.

• User experience is a top priority for media owners.

• Tech agility involves flexibility and interoperability with clients.

• Partnerships are more important than features in the advertising ecosystem.

• Programmatic advertising can enhance creativity, not limit it.

• Collaboration with publishers is key to improving monetization.

• Innovative ad formats like pause ads are being integrated into programmatic.

• Building trust in partnerships leads to better problem-solving.

Chapters

00:00 The Evolution of Streaming Advertising

03:09 Tech Stack Essentials for CTV

06:06 Enhancing Monetization and User Experience

09:01 The Importance of Tech Agility

11:50 Partnerships Over Features in Advertising

12:41 Busting Myths in Streaming Advertising