State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

(sponsored by Mozilla)

In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust.

She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet.

Takeaways

-We're at the turn of an administration at the federal level.

-The FTC's proposed rule on commercial surveillance is likely dead.

-By 2026, about half of the US population will be covered by state privacy laws.

-Mozilla is viewed as an honest broker by regulators.

-Companies should be careful with sensitive data collection.

-Post-Dobbs, companies are sensitive to location data retention.

-Mozilla prioritizes privacy in its advocacy and practices.

-Brands fear losing market share if they adopt privacy-first practices.

-Robust internal governance processes are essential for compliance.

-Collaboration among stakeholders is crucial for a privacy-first future.

Chapters

00:00 Navigating Privacy Regulations in Advertising

02:54 Strategies for Building Trust in Advertising

06:04 Mozilla's Role in Privacy-First Advertising

09:11 Challenges in Adopting Privacy Technologies

12:02 Collaboration for a Privacy-First Future