In this episode of The AdTech Daily Brief, we dive into mobile ad innovations, the booming $3 billion DOOH market, the evolving DSP vs SSP battle, and a standout CTV campaign by The Trade Desk.

• Mobile advertising innovations and the rapid growth of Digital Out-of-Home (DOOH), which is on track to hit $3 billion in U.S. revenue by 2025, with programmatic DOOH playing a major role.

• The intensifying rivalry between Demand-Side and Supply-Side Platforms, which is driving shifts and sparking debate over programmatic’s future.

• A case study of The Trade Desk’s Connected TV campaign for United Airlines, which reached over 250,000 households and delivered strong sales results, underscoring CTV’s advertising power.

For more information visit www.adcoach.app/podcast