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CPG Brands Up Spend Despite Data Gaps & Amazon’s Google Ads Exit
Manage episode 497391108 series 3678306
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In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends.
Headlines covered in this episode:
- CPG marketers boost retail and social ad spend; data gaps hinder growth from emarketer.com with insights on increased budgets and AI targeting challenges.
- Video game adtech company Overwolf doubles in-game ad sales from ca.finance.yahoo.com showcasing the rising value of in-game advertising.
- Amazon pulls ad budgets from Google amid concerns over AI search tools from AdExchanger, creating opportunities for indie ad tech startups.
- Latest IAS findings unveil widespread 'Mirage' ad fraud scheme from marketech-apac.com emphasizing the need for transparency in digital campaigns.
- Acast enters partnership with Magnite to expand programmatic podcast advertising from mediajobsreport.com, enhancing capabilities in the podcasting space.
- Quigley-Simpson's Carl Fremont discusses retail media growth and the importance of trust from beet.tv.
- WPP Media and Criteo partner to spearhead CTV's evolution from emarketer.com, marking a significant advancement in CTV advertising.
- UEFA Women’s EURO 2025 drives surge in ad-funded streaming, showcasing the commercial power of women's sports.
For more information visit www.adcoach.app/podcast
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