Episode 75 - Learn How to Tell Great Stories and Connect with Your Customers Through Copywriting with Kam Snow
Manage episode 294510934 series 2808811
Join Andrew Lees, Clint McPherson, and their guest, Kam Snow, as they talk about how he helps coaches, consultants, strategists, and entrepreneurs tell their stories effectively. Kam is a former political consultant and a professional copywriter who helped drive over $10-million in revenue. Together with his wife, they now run a coaching business using the story economy, a seven core stories program.
Here’s a breakdown of what to expect in this episode:
- Pros and cons between hiring a freelance copywriter and a strategist writer.
- Walking through how the story economy helps businesses connect to their ideal audience.
- Building trust is all that matters – coaching amidst the pandemic.
- Using the writer’s hack to deal with writer’s block.
- What the most challenging thing is about being an entrepreneur.
- And so much more!
About Kam Snow:
Kam Snow is a recovering political operative from California.
At some point along the way, Kam discovered that politics is slightly cynical biz that darkens one’s outlook on life and generally leaves a chap feeling a bit dreary. So to significantly improve his outlook on life, he accidentally tripped into an industry that’s only a fraction of a degree less cynical and only a smidgen less slimy: online marketing.
Now, he writes copy and does “strategic messaging,” interrupts his team members on Slack with wild ideas at 2 AM (Eastern time, not normal time… I’m not an animal), and generally causes a ruckus. He’s been known to resort to instant coffee when the Folger’s runs out and has been known to ask who would win in a fight between a squirrel and a cucumber (dare you to answer?).
You can find Kam Snow on...
Website: http://www.kameronsnow.com/
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