This milestone episode marks 20 weeks of storytelling, teaching, and showing up⏤a number only 10 percent of podcasters ever reach. And with that milestone comes a meaningful pivot: a name change that brings this show into full alignment with what we're building as the host and the listeners.

In this episode, Lisa shares the behind-the-scenes decision to shift from Pitch Playbook to Tell & Sell Your Story, why pivots matter in business, and how small shifts often create the biggest breakthroughs.

She also takes you back to the moment everything changed in her own business⏤from running a product-based pillow company (and landing her 'E' pillow on FRIENDS) to being flown to Chicago for two Oprah Radio interviews that made her realize her real work wasn't selling a product, but sharing a story.

You'll learn about: • How to recognize when something in your business is out of alignment • Why copying never works and how your story becomes your differentiator • What to consider when you're debating your own pivot • How small adjustments can change the entire trajectory of your work

If you've ever wondered whether to shift, refine, simplify, or start fresh, this episode inspires you to do the thing, big or small.

Follow the show for more episodes that help you grow your audience, your impact, and your income by learning how to tell and sell the story only you are meant to share.

Episode reference: 'E' pillow on the FRIENDS show E02 Link

Know you have a story you want to share but aren't sure of your topic? Try my FREE Pitch Perfect Topic Tool™ Answer 5 questions, get 3 topic ideas! Ready to step onto the stage but need help crafting and pitching your signature talk? Join the waitlist for my Signature Talk Series. Learn more here