Pitch Playbook: Brand Visibility Beyond Social Media is the podcast ifor established entrepreneurs ready to step beyond algorithms and into the spotlight. Host Lisa Bradshaw is a 29-year cancer survivor, widow, TEDx speaker, and a visibility expert with a combined 18 years in radio, television, and magazines. She teaches you how to grow your audience and get sales without relying on social media by landing speaking gigs; booking free media coverage, like TV, magazines, and podcasts; and secu ...
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Lisa Bradshaw Pitch Podcasts
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E015: The One When Gayle King Called Me About My Book but I Blew the Pitch
13:28
13:28
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In this episode, Lisa Bradshaw shares the true story of the day then Editor-at-Large for O, The Oprah Magazine Gayle King called her with Lisa's book in her hands and how Lisa completely fumbled a moment that could have changed everything. Find out why a perfectly crafted pitch isn’t enough if you’re not prepared for what happens next. Learn how to…
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E014: How to Scale Your Speaking Career by Hiring the Right Commission-Only Agent
11:20
11:20
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E013: Pitch Yourself to Media as the Expert (Because Going Viral Doesn't Guarantee Sales)
11:49
11:49
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11:49
In episode 13, Lisa Bradshaw shares why going viral on social media doesn’t automatically translate to sales and why positioning yourself as the expert in mainstream media is what actually converts a warm audience to buyers. Drawing from her own experience on The Rachael Ray Show (national media attention but no buyers) versus a small feature in In…
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E012: How to Get Good With Rejection: A.K.A Toughen Up, Buttercup
10:22
10:22
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10:22
In this episode of Pitch Playbook, Lisa Bradshaw shares the story of asking her book agent to mail her every single rejection letter (all 22 of them!), until one led to the yes that changed everything. From authors like Stephen King and J.K. Rowling to icons like Oprah and Walt Disney, rejection is part of the process in business, storytelling, and…
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E011:: The Founder's Storytelling Retreat: How to Apply and What's Inside
20:40
20:40
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20:40
Lisa Bradshaw welcomes her first podcast guest, storytelling coach Mackenzie Heflin, to share the vision behind their upcoming collaboration for the Founder's Storytelling Retreat. Together, they discuss how the retreat was created, why collaboration matters, and how entrepreneurs can use their stories to grow their reach, impact, and income beyond…
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E010: Turning 54: Life Lessons in Resilience, Storytelling, and Celebrating Every Chapter
13:56
13:56
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13:56
In this milestone 10th episode of Pitch Playbook, Lisa Bradshaw marks her 54th birthday by reflecting on the power of resilience, purpose, and storytelling, and invites listeners to consider the lessons from the chapters of their own story. For Lisa, it's being a 30-year cancer survivor, raising her son as a widowed single mom, building a career as…
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009: How to Become a Speaker: Lessons from My First Gig
10:02
10:02
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10:02
Lisa Bradshaw’s first talk was a flop. One audience member even fell asleep. Seriously! But that disaster held the secret to her every inspired keynote to come: audiences don’t want perfect presentations, they want heart. This episode pushes you past waiting, second-guessing, and over-polishing, and straight into what it actually takes to launch yo…
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008: How (and Why) to Be a Guest on Small Podcasts
12:00
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12:00
Learn why starting with smaller podcasts is one of the smartest ways to become a strong, confident guest and how these interviews—often with newer hosts still finding their rhythm—help you practice weaving in your story, delivering value, and building real connections. Lisa Bradshaw teaches you how to prepare, show up fully, and repurpose each conv…
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007: Why the Next Idea Matters Most When You’re Ready to Quit
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When Lisa Bradshaw says entrepreneurship is about persistence, she’s speaking from experience. In this episode, she shares the story of a rainy craft fair disaster that nearly made her quit and the next idea that changed everything. With honesty, heart, and a no-fluff perspective, Lisa reminds entrepreneurs that it’s not the perfect plan that wins,…
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006: How to Get Local Businesses to Sponsor Your Ideas & Generate Thousands While Impacting Your Community
11:30
11:30
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11:30
Local sponsorships have been a cornerstone of Lisa Brashaw's business for years—sometimes accounting for nearly half her monthly or annual revenue. And it all started in her small town, not a big city, when a mentor in radio taught her how sponsorships work. In this episode, find out how one AHA! moment early on changed the way she thought about id…
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005: How to Ditch SEO Word Salad & Craft a 30-Second Elevator Pitch That Connects
9:54
9:54
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In this episode, Lisa Bradshaw breaks down how to craft an elevator pitch that’s clear, heart-led, and memorable. Hear how she guided a client who was stuck in word salad mode reframe her pitch using what Lisa calls the umbrella story. And find out what happened when she was asked to give my dream elevator pitch—to Sylvester Stallone. (Because some…
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004: The Big 9 to 5 Job I Turned Down to Build a Purpose-Driven Brand, No Matter the Obstacles
10:45
10:45
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10:45
When Lisa Bradshaw's back was against the wall as a widowed single mom, she made a choice that shaped everything that came next. She turned down security to build something with purpose—a personal brand rooted in storytelling, visibility, and impact. In this episode, she shares how she stayed the course, discovered her why, and rebuilt a life that …
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003: How My ChatGPT Bots Help You Discover Your Story, Write Pitch Emails & Create a Media Kit in Under an Hour
14:17
14:17
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14:17
What if you could skip the blank page struggle, pitch with confidence, and shape your story faster? Find out how I invested nearly 80 hours—drawing on 24 years of coaching expertise—to build my first of several interactive bots that help you pitch bigger, grow faster, and increase your income without ads or daily social posting. See how bots don’t …
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002: The One When I Pitched My ‘E’ Pillow to the ‘Friends’ Show (Made Thousands in Sales, Got Numerous Media Features, and Launched My Personal Brand)
14:24
14:24
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14:24
Have you seen the ‘E’ pillow on the ‘FRIENDS’ show? No ad budget for my first side hustle (before side hustles were a thing) was the exact push I needed to make my first big pitch. Hear how I took a chance, aimed high, and turned the show’s visibility into features in national media, including Oprah.com, The Rachael Ray Show, and InStyle, Parents, …
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001: Welcome to Pitch Playbook: Brand Visibility Beyond Social Media
23:32
23:32
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23:32
Side hustles, setbacks, and the determination to stay the course after becoming a widowed single mom—this is where my visibility journey began. I share how I built a personal brand from the ground up, leveraged every opportunity to pitch smarter, and turned life’s hardest moments into momentum that fuels my purpose-driven work today. If you’re read…
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