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Shep Hyken: Getting Customers To Return

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Manage episode 364961888 series 2292020
Content provided by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Summary of Key Points:

  1. Importance of Being Helpful: Being helpful goes beyond being friendly. It's about understanding the customer's needs and providing the best solution, even if it means suggesting a cheaper product.
  2. Return on Investment in Training: Training is not a cost but an investment. It has a payback and ROI that can lead to better customer satisfaction and sales growth.
  3. Proactive Follow-up: Keeping customers informed and in control of their situation is vital. Proactive follow-up builds trust and loyalty even when there's a problem.
  4. Generational Differences: Different generations have varying expectations and tolerances for service quality. Understanding these differences is key to delivering the right experience.
  5. Integration of Technology: The merging of technology with human-to-human experiences is enhancing the customer experience. Tools like AI and augmented reality are becoming more accessible and can personalize the shopping experience.
  6. Creating Repeat Customers: The goal is to create an experience that makes customers say, "I'll be back." This requires understanding what success looks like and training staff to achieve it.
  continue reading

132 episodes

Artwork
iconShare
 
Manage episode 364961888 series 2292020
Content provided by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Summary of Key Points:

  1. Importance of Being Helpful: Being helpful goes beyond being friendly. It's about understanding the customer's needs and providing the best solution, even if it means suggesting a cheaper product.
  2. Return on Investment in Training: Training is not a cost but an investment. It has a payback and ROI that can lead to better customer satisfaction and sales growth.
  3. Proactive Follow-up: Keeping customers informed and in control of their situation is vital. Proactive follow-up builds trust and loyalty even when there's a problem.
  4. Generational Differences: Different generations have varying expectations and tolerances for service quality. Understanding these differences is key to delivering the right experience.
  5. Integration of Technology: The merging of technology with human-to-human experiences is enhancing the customer experience. Tools like AI and augmented reality are becoming more accessible and can personalize the shopping experience.
  6. Creating Repeat Customers: The goal is to create an experience that makes customers say, "I'll be back." This requires understanding what success looks like and training staff to achieve it.
  continue reading

132 episodes

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