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In The Know with Kelly Grafton: How verbal cues drive cold call success

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Manage episode 516307065 series 2826324
Content provided by memoryBlue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by memoryBlue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach.
You’ll learn:
- Why conversational language helps SDRs book more meetings
- How formality versus informality shapes connection with prospects
- The role of pitch in sounding both human and professional
- When casual cues work best and when to add structure
- Practical examples from real calls and data-driven takeaways
Backed by analysis of tens of thousands of calls, this episode will help every sales rep bring more confidence and authenticity to their outreach.

  continue reading

210 episodes

Artwork
iconShare
 
Manage episode 516307065 series 2826324
Content provided by memoryBlue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by memoryBlue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Kelly Grafton sits down with Dr. Bitty Balducci, Assistant Professor of Marketing and cold call researcher, to explore how the words you choose can make or break your outreach.
You’ll learn:
- Why conversational language helps SDRs book more meetings
- How formality versus informality shapes connection with prospects
- The role of pitch in sounding both human and professional
- When casual cues work best and when to add structure
- Practical examples from real calls and data-driven takeaways
Backed by analysis of tens of thousands of calls, this episode will help every sales rep bring more confidence and authenticity to their outreach.

  continue reading

210 episodes

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