In this episode of the Tech on Toast Podcast, Chris Fletcher sits down with Joel Robinson, founder of Openr – a data orchestration platform transforming how enterprise hospitality brands manage their tech stacks.Joel shares his journey from Sainsbury’s digital transformation team to leading digital strategy at Azzurri Group, before building Openr to solve one of hospitality’s biggest headaches: fragmented data and disconnected systems.💡 What you’ll learn in this episode:Why mid-market operators (20–30+ sites) need dedicated digital leadership earlier than ever.How Openr creates a single source of truth for product, pricing, and menu data across POS, delivery, websites, kiosks, and more.The three big wins for operators: efficiency, agility, and accuracy.How Stonegate Group went from updating prices just 3–4 times a year to hundreds of changes with confidence.Why Joel prefers “agile pricing” over “dynamic pricing” in hospitality.How AI is helping automate event menus and unlock new revenue streams.The future vision for Openr: optimising profitability across sales, volume, and margin.🎶 Bonus: Joel reveals his surprising past as a classical singer, with appearances at Carols from King’s and even on stage with Dizzee Rascal!Chapters:00:00 – Intro & Lightspeed sponsor02:00 – Meet Joel Robinson, Founder of Openr06:30 – Lessons from Sainsbury’s digital transformation13:40 – Moving into hospitality tech at Azzurri Group19:25 – Why mid-market brands need digital leaders sooner24:50 – The birth of Openr: solving fragmented data32:15 – Efficiency, agility & accuracy – Openr’s three key outcomes39:10 – Stonegate case study: price changes at scale47:30 – Agile pricing vs. dynamic pricing53:50 – Integrations & sweating your tech stack1:02:00 – Practical AI use cases in menu management1:11:20 – ROI stories & customer success1:18:40 – Openr’s future vision1:23:00 – Joel’s unexpected singing career 🎤1:28:00 – Where to find Joel & OpenrLinks & Resources:🌐 Openr: https://www.weareopener.com🔗 Connect with Joel Robinson on LinkedIn: Joel Robinson