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Episode 29: The Intersection of Digital Marketing and PR with Brian Forrester
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In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digital marketing campaigns that resonate with target audiences and drive measurable result.
Episode Highlights:
- What is digital marketing, and how does that vary based on your organization?
- How do you balance brand language with digital language (or how do you balance your brand voice with how people are searching for you online)?
- How does analytics shape our digital marketing strategies?
Forrester will also close the episode with a couple of key takeaways for both budding digital marketers and clients looking to learn more about digital marketing.
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