Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.
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Hodges Partnership Podcasts
Corey Hodges is the owner and founder of Fortified Futures Wealth and Retirement Advisors. Corey and his team focus on wealth management and retirement strategies. “Fortify Your Future” is dedicated to empowering the investor and retirement saver with the information they need to expect more from their financial advisor. Listen to “Fortify Your Future Radio” Saturdays at 11:30 a.m. and Sundays at 8:30 a.m. on News Talk 94.5 WPTI!
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Episode 40: Tourism Communications, with Lydia Mansel
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56:06In our latest episode of Teaming Up, Erin Bagnell teams up with freelance travel journalist Lydia Mansel to discuss tourism communications. The duo talks through Lydia’s journey from full time work to freelance writing and how the industry has changed within that time. They also discuss the ins and outs of navigating the industry from all sides. Ep…
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Hodges Transition, with the New Leadership Team
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4:35
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4:35In this bonus episode, we’ve talked to the new leadership team at Hodges about our recent transition announcement. You’ll hear from Jon Newman, Paulyn Ocampo, Lindsay O’Bar, Greg Surber, Sean Ryan and Josh Dare about what this means to them, what their goals are for the future of the agency and you’ll learn exactly what Josh has planned for his upc…
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Bonus Episode: Media Panel Q&A from Teaming Up Live
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26:36
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26:36In this bonus episode, we’re giving you the Q&A portion from our Teaming Up Live event from earlier this summer. Senior Vice President Sean Ryan fields audience questions for Jason Fuller, a producer with NPR’s All Things Considered, and Adisa Hargett-Robinson, a former associate booking producer with ABC News. Episode Highlights Who and how to pit…
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Episode 39: National Media Voices, with Jason Fuller and Adisa Hargett-Robinson
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40:12In our inaugural LIVE recording of Teaming Up, we welcomed a panel of national media experts to share insights from the newsroom. Our Sean Ryan, senior vice president of media relations, served as a moderator and was joined by Jason Fuller (producer) and Adisa Hargett-Robinson (reporter and media producer). Sharing their insights to a packed house,…
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Episode 38: Building Relationships with Onie Girton, Hilldrup
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23:42
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23:42In our latest episode of Teaming Up, Lindsay O’Bar is joined by Onie Girton, senior vice president of sales and client services at Hilldrup. Hilldrup, and Onie in particular, represents our longest standing client relationship. We’ve been working with her since we onboarded Hilldrup in 2011. Building and nurturing relationships is a critical part t…
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Episode 37: Artificial Intelligence with Ashley Brooks, Roth Jackson
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19:51In our latest episode of Teaming Up, Paulyn Ocampo is joined by Ashley Brooks, of council at Roth Jackson. The duo focus on the legalities and guardrails we should consider as we navigate the integration of tools like ChatGPT, Jasper and Claude in our industry. These large-language models are being trained on billions of pieces of data, but is what…
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Episode 36: Search Engine Optimization with Anne-Stuart Teter, Addison Clark
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22:53In our latest episode of Teaming Up, Adrienne Maxwell teams up with Addison Clark’s Anne-Stuart Teter to explore all things search engine optimization. Addison Clark has been behind Hodges’ SEO for several years, while also supporting clients like Virginia Spirits in its optimization efforts. SEO goes well beyond identifying the right keywords to h…
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Episode 35: Supporting Local with Diana McMahon, InUnison
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21:00As you can see, Hodges has been busy getting our new brand up and running, so we were a little bit behind launching the newest season of Teaming Up – but we’re back! In this episode, Diana McMahon, vice president of InUnison, joins Meg Irvin, APR in conversation about all things local (and in our case, all things Richmond). The pair talked about In…
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For our final episode of the year, we’re going back to the podcast roots by pairing up two Hodgers in conversation. It only seemed appropriate to close out our latest season with a conversation with our founders to talk about all the Hodges’ happenings our team has been going through this year. In this episode, you’ll get the TL;DR version of the j…
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Episode 33: Hispanic Communications with Adriana Velasquez
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29:39In this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communica…
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Episode 32: The Art of Political Reporting with Ryan Nobles
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32:20In this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of…
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Episode 31: Professional Development with Amy Baril
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34:29In this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond an…
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Bring Your Kid to Work Day with The Hodgettes
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8:00In this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll fi…
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Episode 30: Email Marketing with Megan Wilson
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26:59In this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media …
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Episode 29: The Intersection of Digital Marketing and PR with Brian Forrester
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25:59In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digit…
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Episode 28: Knowing Your Audience with Melanin Monroe
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17:02In episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Hig…
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Episode 27: Cookies and Cookies with Lilie Malaeb
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17:09In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Underst…
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Episode 26: What is PR? With the Hodges Interns
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21:21In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and h…
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Episode 25: Igniting Innovation with Kelly O'Keefe
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20:51In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Hi…
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Episode 24: Uncovering Stories in Our Back Yard with Ron Carey
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23:05In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highli…
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Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and…
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Episode 22: Creative Communications with Christine Coffey
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29:44Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exp…
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Episode 21: Building a Brand with Briana Williams from LipLoveLine
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22:54Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and he…
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Episode 20: Media Relations vs. Content Marketing with Jill Vaughan, APR from JLV Communications
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21:55
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21:55Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their…
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Financial Mistakes to Avoid: Lessons from Barbie and a Morningstar Expert
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10:13Barbie is 64 years old, and the average age most Americans start withdrawing from their 401(k)s. If you had Barbie as a client, what would you advise her? In this episode, we'll discuss some of the biggest financial mistakes people make, and how Corey can help you avoid them. We'll also hear from a Morningstar expert who admitted to making some big…
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Navigating Volatility: Building Arks with Market Guard for a Secure Retirement
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8:14Corey discusses the current state of the stock market and whether it's safe to jump back in the water with your investments. Joined by Brad Jenkins, founder of Market Guard, they explore strategies to protect your retirement savings from market volatility. They delve into the concept of a "bear market head fake" and how emotions can lead to detrime…
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Day One: Taking Control of Your Retirement & Navigating Healthcare Costs
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8:27
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8:27In this insightful session, we dive into the significance of treating today as "day one" when it comes to your retirement planning. Learn from the wisdom of Dwayne "The Rock" Johnson and his inspiring quote that reshapes our perspective on getting started. Corey discusses the importance of breaking the cycle of procrastination and taking that cruci…
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Recession Strategies & Social Security Benefit Changes
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9:05Join Corey Hodges of Fortified Futures on the Hodges Podcast as he discusses navigating a potential recession and the potential changes to Social Security benefits. Gain valuable insights into protecting your retirement savings from market volatility and explore alternative strategies for generating income during economic downturns. Corey also emph…
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Episode 19: Inclusive Campaigns with Tameka Jefferson from Richmond Region Tourism
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19:42
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19:42Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. I…
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How can you replace your income in retirement?
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6:40When you retire, the paycheck stops. But does it have to? How will you cover your monthly living expenses?Isn’t that where an annuity can come into play? Come in for your customized income analysis today! See omnystudio.com/listener for privacy information.By Corey Hodges
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The S&P 500 recently exited from the longest bear market since 1948. So, is this a new bull market or just a bounce before a recession? Are the people you’re talking to more concerned about protection or getting positioned for the next market upswing? Then, there are some in the financial world who won’t mention the word “annuity,” even though it’s…
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Episode 18: Influencer Marketing with Liz Thomson from I Heart Vegetables
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25:26Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, conten…
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There are so many decisions to make in retirement, wouldnt it be great to have a retirement tour guide? Think about it, if we didnt have the Waze app on our smartphone, how often would we get lost ? It's the same concept when it comes to your retirement. Don't compare yourself to others, creating your retirement plan is CUSTOM to you, your wants, n…
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Americans are living longer and there’s always the fear of running out of money in retirement. But one way to safeguard against that is an annuity, which offers a guaranteed income stream for life. So how do annuities “befriend” the so-called enemies of retirement? See omnystudio.com/listener for privacy information.…
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If your taxes are done, you’re probably waiting for your refund. Many people believe that if you get a refund, you did it right, and if you pay, you did it wrong. Is that really the case and how does the dynamic change with taxes in retirement? See omnystudio.com/listener for privacy information.By Corey Hodges
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Episode 17: Research with Erin Bishop from Brand Federation
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22:44Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.
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70% Of Parents Sacrificed Their Finances for THIS...
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8:46A new report says almost 70% of moms and dads with kids 18 and older say they’ve sacrificed their own finances to help them. And most of them admit supporting their adult kids has been draining their retirement funds. Have you had delicate conversations with clients about this? Sit down with Corey TODAY for your custom income plan! Here Corey will …
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How Do You Choose the Right Financial Advisor?
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7:55How do you choose the right financial advisor for your specific needs? When you start googling, you’ll find lots of different titles: • Investment Advisor • Financial Planner • CFP (Certified Financial Planner) • Wealth Manager • Broker What should people look for when starting down this path? Then, find out why the 5 years BEFORE you retire and th…
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Over the last few years, we’ve talked about people putting money in a rising stock market due to “FOMO” - the fear of missing out. We’re now seeing interest rates rise to levels we haven’t seen in 20 years, making fixed income products very attractive. Are you seeing people have FOMO over CDs, T-Bills and annuities? And if not, should they? Corey t…
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Episode 16: Women in the Workplace with Lindsay & Julia
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34:21Episode Notes In this episode, Lindsay O’Bar and Julia Loudy celebrate Women’s History Month by getting personal as they talk about women in the workplace. This episode references a few examples about Richmond and Virginia moments, but women (and men) everywhere will find a takeaway or two.
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Are we in a Recession? How can you protect your money?
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5:15The financial headlines have been talking about a recession for months, are we already there? Hear Corey discuss if people should be looking for a more protective stance with their retirement money. Then, it looks like Wall Street is getting the message. The Fed is going to keep raising rates, the volatility continues, and the mood is starting to c…
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Benefits of Annuities and Tax Strategies to Save your Money!
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10:35How important is tax planning in retirement? Corey shares an incredible story of saving one client save BIG money with his tax planning strategies. You’ve told us many times about the benefits of annuities. They offer a guaranteed stream of income in retirement. But they can come with a lot of fine print. So, let’s say you’re saving up for retireme…
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Episode 15: Shiny Objects with Paulyn & Michaela
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19:55Episode Notes Paulyn and Michaela discuss some of the shiny objects that are grabbing our attention in 2023, including BeReal, ChatGPT, Twitter's turmoil, Reddit and TikTok shopping.
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Would you trust Artificial Intelligence with Your Retirement?
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10:30We’ve heard a lot more lately about Artificial Intelligence or “AI.” Basically, it’s when computers act like humans with reasonable accuracy that’s apparently improving every day. One form of AI is something called “ChatGPT.” It reacts to questions in a conversational, google type of way. Most recently, its answers passed the Wharton MBA exam, corr…
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Planning for Retirement is like Baking Cookies!
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11:38If you're a fan of baking... you're in luck for todays episode! Hear Corey explain how baking cookies is similar to planning for retirement -its all about the ingredients! Then, one of the most common retirement questions: Is it smart to guarantee some retirement income by putting a portion of funds into an annuity? Corey weigh's in on these topics…
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Meet Corey Hodges of Fortified Futures Wealth and Retirement Advisors! For years, Corey has been helping people just like YOU retire with confidence! In this episode, hear why Corey's passion, service and knowledge stands out from other financial advisors AND meet the VIP of the office, Sir Edward! Call Corey today for a Complimentary Discovery Vis…
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Episode 14: Public Speaking with Casey and Andrew
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25:31Episode Notes Casey and Andrew discuss everything public speaking, including specific tips and strategies for improving your own presentations.
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Episode Notes Join Paulyn and Greg for this bonus segment from their episode on research and insights. In this segment, they discuss tools for research. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.
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Episode 13: Research with Greg and Paulyn
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22:06Episode Notes The most effective PR and marketing campaigns start off with research. On the latest Teaming Up episode, Greg and Paulyn outline the four As of Hodges’ research process. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions.…
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Episode 12: Crisis Communications and Social Media with Josh and Amanda
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18:45Episode Notes Josh and Amanda pair up in the latest episode of Teaming Up. The two will discuss five case studies of well known brands who experienced a crisis on social media. They talk about what worked, what didn't and offer up some lessons learned for listeners. Subscribe or Follow in your favorite podcast app to get new episodes as they're rel…
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