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Unlocking Insights: The Mintel and Black Swan Collaboration

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Manage episode 500061712 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape.

Chapters

00:00
The Genesis of Collaboration

00:21
Introduction to Predictive Intelligence and Mergers

16:17
Insights from Industry Leaders

Send us a text

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Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on LinkedIn - http://bit.ly/2Drifcg

  continue reading

Chapters

1. The Genesis of Collaboration (00:00:00)

2. Introduction to Predictive Intelligence and Mergers (00:00:21)

3. Insights from Industry Leaders (00:16:17)

122 episodes

Artwork
iconShare
 
Manage episode 500061712 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape.

Chapters

00:00
The Genesis of Collaboration

00:21
Introduction to Predictive Intelligence and Mergers

16:17
Insights from Industry Leaders

Send us a text

--------------------------------------------------------------------

Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on LinkedIn - http://bit.ly/2Drifcg

  continue reading

Chapters

1. The Genesis of Collaboration (00:00:00)

2. Introduction to Predictive Intelligence and Mergers (00:00:21)

3. Insights from Industry Leaders (00:16:17)

122 episodes

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