Beyond The Buzz: What Synthetic Data Really Means For Research Talking Insights podcast

Beyond the Buzz: What Synthetic Data Really Means for Research

4d ago 24:06

Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data.

Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.

Chapters

00:00
Understanding Synthetic Data: A New Perspective

10:16
The Evolution of Research Methodologies

17:04
Advice for Industry Professionals: Navigating Change

23:42
Introduction to Synthetic Data and Its Importance

24:47
Diverse Perspectives on Synthetic Data

24:54
Introduction to Synthetic Data and Its Relevance

25:59
Critical Perspectives on Synthetic Data Usage

Send us a text

--------------------------------------------------------------------

Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on LinkedIn - http://bit.ly/2Drifcg

122 episodes