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Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce
Manage episode 498369603 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.
Takeaways
- Oro Commerce was founded by the original Magento team to serve the B2B community.
- B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.
- No-code solutions empower business users to make changes without relying on developers.
- AI can enhance the buying process but trust is crucial in B2B transactions.
- Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.
- Buyer intent is critical in B2B, as many orders start with online searches.
- Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.
- Owning your data and code is essential for long-term success in e-commerce.
- E-commerce platforms must adapt to provide a seamless experience for buyers.
- The future of commerce may involve agentic buying agents, but human interaction remains important.
Chapters
00:00
Introduction to Oro Commerce and Its Origins
06:53
The Importance of No-Code Solutions
12:13
Introduction to Case Studies as a Sales Tool
48:19
TC - Outtro All AV version 1.mp4
367 episodes
Share
Manage episode 498369603 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.
Takeaways
- Oro Commerce was founded by the original Magento team to serve the B2B community.
- B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.
- No-code solutions empower business users to make changes without relying on developers.
- AI can enhance the buying process but trust is crucial in B2B transactions.
- Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.
- Buyer intent is critical in B2B, as many orders start with online searches.
- Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.
- Owning your data and code is essential for long-term success in e-commerce.
- E-commerce platforms must adapt to provide a seamless experience for buyers.
- The future of commerce may involve agentic buying agents, but human interaction remains important.
Chapters
00:00
Introduction to Oro Commerce and Its Origins
06:53
The Importance of No-Code Solutions
12:13
Introduction to Case Studies as a Sales Tool
48:19
TC - Outtro All AV version 1.mp4
367 episodes
All episodes
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Similar to Talk Commerce
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
A weekly talk show taking a pragmatic look at the art and business of Software Development and the world of technology.
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
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