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Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Prime Day Strategy and the Evolution of Amazon Advertising: Insights from Will Haire
Manage episode 499697974 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.
Takeaways
- BellaVix helps brands scale on Amazon, Walmart, and Target.
- Prime Day is a crucial sales event for Amazon sellers.
- Brands should focus on one platform before expanding.
- Post-Prime Day requires a reset for many brands.
- Walmart's e-commerce strategy focuses on buy online, pick up in store.
- Target's advertising platform is limited but offers less competition.
- Brick-and-mortar presence can enhance brand visibility.
- Discounts can drive sales, but profitability is key.
- Social media can drive traffic to both websites and Amazon.
- Understanding consumer behavior is essential for e-commerce success.
Chapters
00:00
Introduction to Will Hare and BellaVix
03:44
Understanding Prime Day and Its Impact
08:38
Advertising Strategies for Amazon and Beyond
09:43
Walmart vs. Target: E-commerce Strategies
13:57
The Importance of Brick-and-Mortar Presence
17:06
Key Shopping Days for E-commerce Brands
20:19
Social Media and E-commerce Integration
22:06
Closing Thoughts and Shameless Plug
23:08
TC - Outtro All AV version 1.mp4
367 episodes
Share
Manage episode 499697974 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.
Takeaways
- BellaVix helps brands scale on Amazon, Walmart, and Target.
- Prime Day is a crucial sales event for Amazon sellers.
- Brands should focus on one platform before expanding.
- Post-Prime Day requires a reset for many brands.
- Walmart's e-commerce strategy focuses on buy online, pick up in store.
- Target's advertising platform is limited but offers less competition.
- Brick-and-mortar presence can enhance brand visibility.
- Discounts can drive sales, but profitability is key.
- Social media can drive traffic to both websites and Amazon.
- Understanding consumer behavior is essential for e-commerce success.
Chapters
00:00
Introduction to Will Hare and BellaVix
03:44
Understanding Prime Day and Its Impact
08:38
Advertising Strategies for Amazon and Beyond
09:43
Walmart vs. Target: E-commerce Strategies
13:57
The Importance of Brick-and-Mortar Presence
17:06
Key Shopping Days for E-commerce Brands
20:19
Social Media and E-commerce Integration
22:06
Closing Thoughts and Shameless Plug
23:08
TC - Outtro All AV version 1.mp4
367 episodes
All episodes
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Similar to Talk Commerce
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
A weekly talk show taking a pragmatic look at the art and business of Software Development and the world of technology.
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
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