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Jon LaCorte: Success With The Direct To Consumer Model (Optics)
Manage episode 507085936 series 2861135
In this episode of the Tactical Business Podcast, host Wade Skalsky sits down Jon LaCorte of Tract Optics. Jon hares his journey from a 15-year career at Nikon to launching a disruptive direct-to-consumer optics brand. He reveals how cutting out the retail middleman allows them to deliver premium, shot-glass quality at unmatched value. Jon discusses navigating supply chains, the rise of long-range shooting, and why listening directly to customer feedback is the key to their success in a crowded, traditional market.
162 episodes
Manage episode 507085936 series 2861135
In this episode of the Tactical Business Podcast, host Wade Skalsky sits down Jon LaCorte of Tract Optics. Jon hares his journey from a 15-year career at Nikon to launching a disruptive direct-to-consumer optics brand. He reveals how cutting out the retail middleman allows them to deliver premium, shot-glass quality at unmatched value. Jon discusses navigating supply chains, the rise of long-range shooting, and why listening directly to customer feedback is the key to their success in a crowded, traditional market.
162 episodes
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