In Episode 54 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down one of the most powerful yet overlooked levers in Amazon advertising - harvesting search terms. They reveal how moving winning keywords from auto campaigns into targeted exact match campaigns can dramatically improve ROI, reduce wasted ad spend, and unlock new growth opportunities. You’ll learn what makes a search term worth harvesting, why even high ACOS keywords can still be valuable, the dangers of low-volume terms, and how to set bids that align with your growth or profit goals. Whether you’re focused on scaling or efficiency, this episode gives you a clear framework to take control of your Amazon ads and maximise results.
Download Slides here : https://gosellglobal.com/wp-content/uploads/2025/09/How-to-use-Harvesting-to-Maximize-your-Return.pdf