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Ep 53 - Amazon Ads USA v AU - How They Differ

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Manage episode 502479374 series 3591137
Content provided by Sell Global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sell Global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Amazon Australia. Drawing on aggregated client data from millions in ad spend, they reveal insights into click costs, conversion rates, ROAS, TACOS, and the opportunities that exist for brands in both markets. Discover why cost-per-click is over 150% higher in the US, why ad conversion rates in Australia can outperform the US, and how brands can avoid “CPC jail” by building long-term strategies beyond search ads. For US sellers eyeing new growth opportunities or Australian brands ready to scale before the market gets more competitive, this episode highlights where the real opportunities lie and how to make Amazon ads work as part of your broader eCommerce growth strategy.

Download Slides Here: https://gosellglobal.com/knowledge/podcast/

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 502479374 series 3591137
Content provided by Sell Global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sell Global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 53 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down the key differences between Amazon Ads results on Amazon USA and Amazon Australia. Drawing on aggregated client data from millions in ad spend, they reveal insights into click costs, conversion rates, ROAS, TACOS, and the opportunities that exist for brands in both markets. Discover why cost-per-click is over 150% higher in the US, why ad conversion rates in Australia can outperform the US, and how brands can avoid “CPC jail” by building long-term strategies beyond search ads. For US sellers eyeing new growth opportunities or Australian brands ready to scale before the market gets more competitive, this episode highlights where the real opportunities lie and how to make Amazon ads work as part of your broader eCommerce growth strategy.

Download Slides Here: https://gosellglobal.com/knowledge/podcast/

  continue reading

53 episodes

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