Episode 17: Soil to Steak with Steve Campbell

Forgotten wisdom meets modern ranching challenges in this fascinating conversation with Steve Campbell, a seasoned cattle coach who helps producers improve everything from soil health to cattle selection. Campbell shares the profound concept of the "Solo Cup Cow" – a simple yet powerful visual guide that reveals why cattle conformation matters far more than most realize.
Campbell takes us deep into the hidden world of cattle fertility, explaining why modern selection practices have created a crisis for many operations. "When we did the space race, we went from frame four and a half to seven... We gave up fertility for growth," he explains. This shift has had devastating consequences, as fertility accounts for roughly 40% of ranch profitability according to research he cites.
The discussion weaves through practical selection methods anyone can use – from observing hair coat shedding patterns to understanding the significance of vertical ribs in bulls. Campbell's approach bypasses industry jargon and complex EPDs, focusing instead on visual indicators that reveal an animal's true genetic potential. "The more fertile cow is going to look like she's walking downhill on level ground," he notes, while "the more fertile bull will look like he's walking uphill on level ground."
Perhaps most compelling is Campbell's explanation of how soil health directly influences cattle performance and ultimately human health. He advocates for improving soil biology as the foundation for nutrient-dense forages, which lead to healthier, more productive animals that require fewer inputs. His insights on using Brix measurements to evaluate plant quality and his practical advice on mineral supplementation offer immediate action steps for listeners.
Whether you're a commercial producer looking to reduce input costs, a grass-finisher seeking better quality, or simply someone concerned about the nutritional value of beef, this episode delivers eye-opening perspectives that challenge conventional thinking.

Connect with Steve Campbell:

Website: https://www.tailormadecattle.com/

Steve's Youtube: https://www.youtube.com/@Steve-rb1zf/videos

Check out Bos Sires:

Website: https://www.bossires.com/

Bos Sires Catalog: International New Bos Sires Catalog (English)

Support the Podcast

If these conversations are helping you think differently about cattle breeding and land stewardship, be sure to follow or subscribe so you don’t miss future episodes.

To go deeper, join us on Patreon-where we host Shooting the Bull, our unfiltered podcast focused on honest conversations with producers from across the cattle industry.

Join us on Patreon: https://www.patreon.com/bossirestalk