Battling Counterfeits With Vidyuth Srinivasan Super U podcast

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Battling Counterfeits with Vidyuth Srinivasan

23h ago 34:07

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Today, Erik sits down with the co-founder and CEO of Entrupy and the co-inventor of Entrupy’s patented technology, Vidyuth Srinivasan. Vidyuth is on a mission to take down the counterfeiting industry, one fake designer bag at a time. Entrupy is the leading AI-powered authentication technology for luxury handbags and sneakers.

More about Vidyuth: Vidyuth earned a degree in journalism while simultaneously designing and developing video games for Raptor Entertainment. He then embarked on a stellar career across a variety of roles including sales, business development, marketing, PR and filmmaking, while also working for software giants such as Intuit, Microsoft.

Since its inception in 2012, Entrupy has authenticated $5B worth of inventory and has collected 50M reference images to train its AI database.
Today, Entrupy operates in 90+ countries and works with thousands of customers across the globe. This includes retailers, pawn shops, and department stores as well as TikTok Shop as the official authentication technology for handbags and sneakers on the platform.
Entrupy’s fast-learning AI technology has a 99.1% accuracy rate, spotting things that the human eye can’t.
Entrupy authenticates handbags and sneakers from major brands including Louis Vuitton, Prada, Dior, Balenciaga, Gucci, YSL, Burberry, and so many more.
Every year, Entrupy releases a “State of the Fake” report, which reveals proprietary data garnered from Entrupy’s millions of AI-driven evaluations performed on products. As one of the few authentication solutions on the market and the only one that publicly shares this amount of data, the report aims to build awareness around the murky world of counterfeits and educate people on the impact counterfeit goods are having on both people and the environment. Check out the 2024 report HERE.

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