Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Cubby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cubby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

From 32 to 600: How SAM Grew With Marketing at the Core with Melissa Stiles

31:10
 
Share
 

Manage episode 509287906 series 3673605
Content provided by Cubby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cubby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Melissa Stiles, Chief Marketing Officer of Storage Asset Management (SAM), shares her journey from answering a blind ad to leading one of the largest third-party management companies in self-storage. Overseeing marketing, revenue management, business development, and communications, Melissa has helped SAM grow from 32 stores to nearly 600.

In this conversation, she explains how her team evolved into a full-service, agency-style structure with specialists in SEO, paid ads, social, and local marketing. Melissa dives into strategies that drive lease-ups, from influencer partnerships and community events to data-driven revenue management models. She also discusses how AI is reshaping SEO, what makes local marketing still matter, and why reputation and relationships remain central to SAM’s success.

Key Takeaways:

(2:47) Melissa’s Journey to become CMO and the growth of SAM

(6:11) Developing the marketing team

(9:45) Key questions to making a great hire

(11:42) Case study for building a marketing strategy for a self storage facility

(14:28) Strategies for a successful for lease up

(17:24) When should you expect stabilization

(18:27) Getting found with AI in the lease up process

(21:32) The advantages of scaling up for a brand

(23:50) Using data to impact operations

(26:18) Revenue management tactics

(27:53) The pride of making a real world impact

Resources Mentioned:

Melissa Stiles | LinkedIn

https://www.linkedin.com/in/melissastiles/

Storage Asset Management | Website

https://www.storageassetmanagement.com

Storage Sense | Website

https://www.storagesense.com

Cubby | Website

https://www.cubbystorage.com/

Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

#SelfStorageMarketing #StorageAssetManagement #StudentsOfStorage

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 509287906 series 3673605
Content provided by Cubby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cubby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Melissa Stiles, Chief Marketing Officer of Storage Asset Management (SAM), shares her journey from answering a blind ad to leading one of the largest third-party management companies in self-storage. Overseeing marketing, revenue management, business development, and communications, Melissa has helped SAM grow from 32 stores to nearly 600.

In this conversation, she explains how her team evolved into a full-service, agency-style structure with specialists in SEO, paid ads, social, and local marketing. Melissa dives into strategies that drive lease-ups, from influencer partnerships and community events to data-driven revenue management models. She also discusses how AI is reshaping SEO, what makes local marketing still matter, and why reputation and relationships remain central to SAM’s success.

Key Takeaways:

(2:47) Melissa’s Journey to become CMO and the growth of SAM

(6:11) Developing the marketing team

(9:45) Key questions to making a great hire

(11:42) Case study for building a marketing strategy for a self storage facility

(14:28) Strategies for a successful for lease up

(17:24) When should you expect stabilization

(18:27) Getting found with AI in the lease up process

(21:32) The advantages of scaling up for a brand

(23:50) Using data to impact operations

(26:18) Revenue management tactics

(27:53) The pride of making a real world impact

Resources Mentioned:

Melissa Stiles | LinkedIn

https://www.linkedin.com/in/melissastiles/

Storage Asset Management | Website

https://www.storageassetmanagement.com

Storage Sense | Website

https://www.storagesense.com

Cubby | Website

https://www.cubbystorage.com/

Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.

#SelfStorageMarketing #StorageAssetManagement #StudentsOfStorage

  continue reading

8 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play