Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I’ve had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you’re ready to reverse-engineer viral content for your brand, this episode is your starting point.
What You’ll Learn in This Episode:
[00:00] Welcome to the Viral Videos for Business Series!
[03:20] What Does "Going Viral" Actually Mean? (Hint: It’s relative!)
[06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me"
[08:53] The Upsides of Virality: Followers, Visibility & Sales Growth
[09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout
[13:07] The #1 Mistake People Make When Trying to Go Viral
[15:58] How to Create Viral-Worthy Content Without Burning Out
Key Takeaways:

• Viral videos can bring huge visibility—but only if your content is aligned with your niche.
• Virality is relative. Your goal should be “viral for me,” not chasing million-view videos.
• Avoid the biggest mistake: Make virality the goal instead of content that converts.
• The best-performing content is strategic, not random. The viral moments will come when you focus on the right things.

Resources & Links:

Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here
Private Coaching – DM me “APPLY” on Instagram for a free strategy call
DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide
Metricool for Instagram Analytics

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Next week: I’m breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don’t miss it!

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