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The Visibility Bottleneck: Why Marketing Always Slips Through the Cracks
In this episode of the Streamline and Shine podcast, Steff Bolton discusses the critical importance of maintaining consistent marketing efforts within a business. She emphasizes that marketing should not be treated as an optional task but rather as an essential part of business operations. By implementing structured systems and workflows, businesses can ensure that their marketing efforts remain consistent, even during busy periods. Steff also highlights the significance of batching content creation and utilizing automation to streamline processes, ultimately leading to better visibility and sales.
Marketing often slips through the cracks due to urgent client work.
Visibility is essential for maintaining business flow.
Marketing should be integrated into business systems.
Inconsistency in marketing is often due to lack of structure.
Batching content creation can enhance efficiency.
Automation can help manage marketing tasks effectively.
Visibility is about staying top of mind, not vanity metrics.
Consistency in marketing leads to easier sales.
Start small by focusing on one platform and process.
Evaluate and tweak your marketing process regularly.
00:00 The Importance of Marketing Consistency
05:40 Building Effective Marketing Systems

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