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How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank

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Manage episode 501173985 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:59 Rethinking Brand Metrics
  • 09:46 Outdated Perception of Marketing
  • 12:51 Evaluating Marketing Spending and ROI
  • 15:24 Managing New Product Launch Expectations
  • 18:11 "Marketing's Role in Boardrooms"
  • 21:09 Balancing Strategy with Quality Metrics
  • 26:26 CMO Strategy: Aligning with Objectives
  • 29:20 Effective One-on-One Communication
  • 33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

554 episodes

Artwork
iconShare
 
Manage episode 501173985 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:59 Rethinking Brand Metrics
  • 09:46 Outdated Perception of Marketing
  • 12:51 Evaluating Marketing Spending and ROI
  • 15:24 Managing New Product Launch Expectations
  • 18:11 "Marketing's Role in Boardrooms"
  • 21:09 Balancing Strategy with Quality Metrics
  • 26:26 CMO Strategy: Aligning with Objectives
  • 29:20 Effective One-on-One Communication
  • 33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

554 episodes

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