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How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell
Manage episode 499707260 series 1171856
Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:44 Revenue Ties Trump Vanity Metrics
- 08:23 "Sales Needs Marketing Air Cover"
- 14:41 Challenges of Multi-Touch Attribution
- 16:19 "Balancing Data Tracking with Direct Inquiry"
- 19:04 Revenue-Driven Opportunity Alignment
- 25:05 "Driving Revenue: Key to Justification"
- 27:50 Strategic AI Implementation in Business
- 30:06 Prioritizing Personalization in Prospecting
- 32:41 Automated Sales Brief Generation
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
555 episodes
Manage episode 499707260 series 1171856
Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:44 Revenue Ties Trump Vanity Metrics
- 08:23 "Sales Needs Marketing Air Cover"
- 14:41 Challenges of Multi-Touch Attribution
- 16:19 "Balancing Data Tracking with Direct Inquiry"
- 19:04 Revenue-Driven Opportunity Alignment
- 25:05 "Driving Revenue: Key to Justification"
- 27:50 Strategic AI Implementation in Business
- 30:06 Prioritizing Personalization in Prospecting
- 32:41 Automated Sales Brief Generation
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
555 episodes
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