Go offline with the Player FM app!
S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer
Manage episode 487793922 series 2661694
In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.
Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.
Key Takeaways:
- How to analyze competitive positioning in a declining market
- Methods for evaluating pricing power and brand perception
- Frameworks for justifying strategic recommendations with data
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
Join Management Consulted for the NYC Case Camp from June 27-29
- Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
- Seats are limited; confirm your spot
Chapters
1. S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:00:00)
2. [Ad] Real Talk About Marketing (00:08:42)
3. (Cont.) S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:09:31)
543 episodes
Manage episode 487793922 series 2661694
In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.
Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.
Key Takeaways:
- How to analyze competitive positioning in a declining market
- Methods for evaluating pricing power and brand perception
- Frameworks for justifying strategic recommendations with data
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
Join Management Consulted for the NYC Case Camp from June 27-29
- Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
- Seats are limited; confirm your spot
Chapters
1. S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:00:00)
2. [Ad] Real Talk About Marketing (00:08:42)
3. (Cont.) S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:09:31)
543 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.