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S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer

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Manage episode 487793922 series 2661694
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.

Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.

Key Takeaways:

  • How to analyze competitive positioning in a declining market
  • Methods for evaluating pricing power and brand perception
  • Frameworks for justifying strategic recommendations with data

Additional Resources

  • Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
  • Free consulting application deadlines tracker
  • Download a step-by-step Case Prep Plan (free)

Join Management Consulted for the NYC Case Camp from June 27-29

  • Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
  • Seats are limited; confirm your spot
  continue reading

Chapters

1. S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:00:00)

2. [Ad] Real Talk About Marketing (00:08:42)

3. (Cont.) S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:09:31)

543 episodes

Artwork
iconShare
 
Manage episode 487793922 series 2661694
Content provided by Management Consulted. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Management Consulted or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.

Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.

Key Takeaways:

  • How to analyze competitive positioning in a declining market
  • Methods for evaluating pricing power and brand perception
  • Frameworks for justifying strategic recommendations with data

Additional Resources

  • Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
  • Free consulting application deadlines tracker
  • Download a step-by-step Case Prep Plan (free)

Join Management Consulted for the NYC Case Camp from June 27-29

  • Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
  • Seats are limited; confirm your spot
  continue reading

Chapters

1. S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:00:00)

2. [Ad] Real Talk About Marketing (00:08:42)

3. (Cont.) S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer (00:09:31)

543 episodes

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